Louisville, Kentucky at the Kentucky Exposition Center
Demo Drive in the Outdoor Demo Yard
October 21-24, 2025
Equip Exposition is the October event where Dealers, Manufacturers, and Landscape Suppliers enjoy four days of supercharged networking, product demos, and entertainment.
Register to EquipAward Winning Trade Show
1.1+ Million Square Feet of Exhibits
Equip is an award-winning trade show that attracts the top manufacturers and suppliers in the industry. With over 1,00 exhibits, dealers can find the latest trends and prepare their teams for the future. Paired with our 30-Acre Outdoor Demo Yard, attendees can see the products inside and test-drive them. This includes zero-turns, excavators, chainsaws, trenchers, UTVs, and more.
Prime-time to buy
Why October?
October symbolizes prime seasonal transition time for our industry. This is the perfect opportunity for manufacturers to unveil their new product lines, providing landscapers and contractors an exciting opportunity to explore and experience the latest, innovative solutions.
Exclusive North and South Wing Hours
Dealer Preview
Equip Exposition provides early trade show access in the North and South Wing exclusively for dealers, retailers, and distributors on Wednesday, October 22, 2025, from 9 a.m. to 12 p.m. This is your opportunity to meet one-on-one with exhibitors and preview the products featured at Equip Exposition and Hardscape North America.
Equip Schedule | October 21-24, 2025
TUESDAY
Welcome Reception
6:30 p.m. – 9 p.m.
Churchill Downs
*No Trade Show
Visit the exhibit hall starting Wednesday.
WEDNESDAY
Mulligan's 5k Fun Run & Walk
6:30 a.m. – 8 a.m.
Dealer & Media Preview
9 a.m. - 12 p.m.
West Wing Early Opening
9 a.m. – 12 p.m.
Opening Keynote
11:00 a.m.
Indoor Trade Show
Dealer & Media Preview:
9 a.m. – 12 p.m.
All Attendees:
12 p.m. – 5 p.m.
Outdoor Demo
12 p.m. – 5 p.m.
THURSDAY
The Morning Show at Expo
8 a.m. – 9:30 p.m
Indoor Trade Show
9 a.m. – 5 p.m
Outdoor Demo
9 a.m. – 5 p.m.
Mulligan's Mutt Madness
11:30 a.m. – 2:00 p.m.
ENERGIZE
2 p.m. – 3 p.m
Women's Leadership Reception
5 p.m. – 6 p.m.
Equip Concert
7 p.m.
FRIDAY
Indoor Trade Show
9 a.m. – 2 p.m.
Outdoor Demo
9 a.m. – 1 p.m.
Wednesday, October 16, at 10:30 a.m.
Dealer: $5,000 Giveaway
How does a chance to win $5,000 sound? STIHL Inc. is offering a dealer giveaway during the show, and you won't want to miss your shot at this incredible prize. Dealer attendees can bring their giveaway ticket, which prints with their attendee badge, to the STIHL Inc. indoor booth during the dealer preview on Wednesday morning. The lucky winner will be selected at random and announced at 10:30 a.m.
Improve Your Leadership Skills
Dealer Education
Equip Expo is the place for the latest product announcements and hands-on demonstrations for dealers. Many Dealer Management education sessions are included with your trade show registration, offered by education partner Bob Clements International.
Hands-on Demo
Test Drive Products
Go hands-on demo mode in our 30-Acre Outdoor Demo Yard by test-driving the products yourself. Take your favorite products, pit them head-to-head, and see which comes out on top. The demo experience at Equip Expo is unlike anything you've experienced before and is why attendees return year after year. (Demo accessible for ages 16+)
Seasonal Savings
$25
2024 - May 31
- Education Sessions - $99
- Technician Training - $45
- HNA Demo Upgrade - $85
- Non-exhibit vendor - $450
Early Bird Pricing
$30
June 1 - September 4
- Education Sessions - $99
- Technician Training - $45
- HNA Demo Upgrade - $85
- Non-exhibit vendor - $450
Pre-Registration
$60
September 5 - October 19
- Education Workshop - $99
- Technician Training - $45
- HNA Demo Upgrade - $85
- Non-exhibit vendor - $450
Registration
$120
October 20 - 24
- Education Workshop - $99
- Technician Training - $45
- HNA Demo Upgrade - $85
- Non-exhibit vendor - $450
The earlier you register - the more you save! Every registration includes three days of trade show admission, the Welcome Reception at Churchill Downs, our Arena Concert, and free parking at the Kentucky Exposition Center. Join us for our 100+ event and education sessions to grow your team. Admission to Equip Exposition's show floor and outdoor demonstration area is open to adults and children ages 12 and up. Must be 16 or older with a valid driver's license to demo.
Have Questions? See Answers.
Get equipped!
Each year, Equip Exposition and Hardscape North America provide the best opportunity to see what the industry is buzzing about. To stay equipped with the latest news about Equip Exposition, see below!
41 Things to See and Do at Blockbuster Equip Exposition
Jul 08, 2024
Experiences & Money-Making Tips, Certification Credits Await Trade Show Attendees
Trade Show Executive Names Equip Expo to the Gold 100
Jun 24, 2024
Equip Exposition, the international landscape, outdoor living and equipment exposition, was recently named to Trade Show Executive’s Gold 100 list of the largest trade shows in the United States last year. The trade show drew more than 27,000 people from all 50 states and 46 countries in 2023, and covered more than a million square feet of exhibit space.
Equip Exposition Debuts Certification Center to Help Landscapers Score Money-making Credentials
May 20, 2024
Turf Trainings Offered in Both English & Spanish, Valuable CEU Credits
Stay in the Loop!
Don't miss out on essential Equip Expo tips, news, and announcements.
Select your business type: