Register for 2025 for $25 –

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Louisville, Kentucky at the Kentucky Exposition Center

Demo Drive in the Outdoor Demo Yard

October 21-24, 2025

Equip Exposition is the October event where Dealers, Manufacturers, and Landscape Suppliers enjoy four days of supercharged networking, product demos, and entertainment.

Register to Equip
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Award Winning Trade Show

1.1+ Million Square Feet of Exhibits

Equip is an award-winning trade show that attracts the top manufacturers and suppliers in the industry. With over 1,00 exhibits, dealers can find the latest trends and prepare their teams for the future. Paired with our 30-Acre Outdoor Demo Yard, attendees can see the products inside and test-drive them. This includes zero-turns, excavators, chainsaws, trenchers, UTVs, and more.

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Prime-time to buy

Why October?

October symbolizes prime seasonal transition time for our industry. This is the perfect opportunity for manufacturers to unveil their new product lines, providing landscapers and contractors an exciting opportunity to explore and experience the latest, innovative solutions.

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Exclusive North and South Wing Hours

Dealer Preview

Equip Exposition provides early trade show access in the North and South Wing exclusively for dealers, retailers, and distributors on Wednesday, October 22, 2025, from 9 a.m. to 12 p.m. This is your opportunity to meet one-on-one with exhibitors and preview the products featured at Equip Exposition and Hardscape North America.

Equip Schedule | October 21-24, 2025

TUESDAY

Welcome Reception

6:30 p.m. – 9 p.m.

Churchill Downs

*No Trade Show

Visit the exhibit hall starting Wednesday.

WEDNESDAY

Mulligan's 5k Fun Run & Walk

6:30 a.m. – 8 a.m.

Dealer & Media Preview

9 a.m. - 12 p.m.

West Wing Early Opening

9 a.m. – 12 p.m.

Opening Keynote

11:00 a.m.

Indoor Trade Show

Dealer & Media Preview:

9 a.m. – 12 p.m.

All Attendees:

12 p.m. – 5 p.m.

Outdoor Demo

12 p.m. – 5 p.m.

THURSDAY

The Morning Show at Expo

8 a.m. – 9:30 p.m

Indoor Trade Show

9 a.m. – 5 p.m

Outdoor Demo

9 a.m. – 5 p.m.

Mulligan's Mutt Madness

11:30 a.m. – 2:00 p.m.

ENERGIZE

2 p.m. – 3 p.m

Women's Leadership Reception

5 p.m. – 6 p.m.

Equip Concert

7 p.m.

FRIDAY

Indoor Trade Show

9 a.m. – 2 p.m.

Outdoor Demo

9 a.m. – 1 p.m.

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Wednesday, October 16, at 10:30 a.m.

Dealer: $5,000 Giveaway

How does a chance to win $5,000 sound? STIHL Inc. is offering a dealer giveaway during the show, and you won't want to miss your shot at this incredible prize. Dealer attendees can bring their giveaway ticket, which prints with their attendee badge, to the STIHL Inc. indoor booth during the dealer preview on Wednesday morning. The lucky winner will be selected at random and announced at 10:30 a.m.

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Improve Your Leadership Skills

Dealer Education

Equip Expo is the place for the latest product announcements and hands-on demonstrations for dealers. Many Dealer Management education sessions are included with your trade show registration, offered by education partner Bob Clements International.

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Hands-on Demo

Test Drive Products

Go hands-on demo mode in our 30-Acre Outdoor Demo Yard by test-driving the products yourself. Take your favorite products, pit them head-to-head, and see which comes out on top. The demo experience at Equip Expo is unlike anything you've experienced before and is why attendees return year after year. (Demo accessible for ages 16+)

Attendee Tickets

Seasonal Savings

$25

2024 - May 31
  • Education Sessions - $99
  • Technician Training - $45
  • HNA Demo Upgrade - $85
  • Non-exhibit vendor - $450
Early Bird Pricing

$30

June 1 - September 4
  • Education Sessions - $99
  • Technician Training - $45
  • HNA Demo Upgrade - $85
  • Non-exhibit vendor - $450
Pre-Registration

$60

September 5 - October 19
  • Education Workshop - $99
  • Technician Training - $45
  • HNA Demo Upgrade - $85
  • Non-exhibit vendor - $450
Registration

$120

October 20 - 24
  • Education Workshop - $99
  • Technician Training - $45
  • HNA Demo Upgrade - $85
  • Non-exhibit vendor - $450

The earlier you register - the more you save! Every registration includes three days of trade show admission, the Welcome Reception at Churchill Downs, our Arena Concert, and free parking at the Kentucky Exposition Center. Join us for our 100+ event and education sessions to grow your team. Admission to Equip Exposition's show floor and outdoor demonstration area is open to adults and children ages 12 and up. Must be 16 or older with a valid driver's license to demo.

Have Questions? See Answers.

Get equipped!

Each year, Equip Exposition and Hardscape North America provide the best opportunity to see what the industry is buzzing about. To stay equipped with the latest news about Equip Exposition, see below!

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41 Things to See and Do at Blockbuster Equip Exposition

Jul 08, 2024

Experiences & Money-Making Tips, Certification Credits Await Trade Show Attendees

Learn More
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Trade Show Executive Names Equip Expo to the Gold 100

Jun 24, 2024

Equip Exposition, the international landscape, outdoor living and equipment exposition, was recently named to Trade Show Executive’s Gold 100 list of the largest trade shows in the United States last year. The trade show drew more than 27,000 people from all 50 states and 46 countries in 2023, and covered more than a million square feet of exhibit space.

Learn More
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Equip Exposition Debuts Certification Center to Help Landscapers Score Money-making Credentials

May 20, 2024

Turf Trainings Offered in Both English & Spanish, Valuable CEU Credits

Learn More

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