Driving Directions
The Kentucky Exposition Center is located at the junction of I-65 and I-264 (937 Phillips Lane) in Louisville. Signs reading "Fair/Expo Center" on both interstates lead to the main gate. Visitors may want to beat the traffic by entering Gates 2 & 4 on Crittenden Drive or Gate 6 on Preston Highway. Visitors traveling from out of state by air will find getting to the Kentucky Exposition Center easy as it is located just minutes from the Louisville International Airport. Parking is FREE.
Easy to Get To. Easy to Navigate.
As the 16th largest city in the U.S. and the largest city in Kentucky, Louisville is home to over 90 attractions, 17,000 hotel rooms and 2,500 restaurants. Located on the banks of the Ohio River, Greater Louisville is easily accessible and within a day's drive of nearly half of the nation's population. The Louisville International Airport (SDF), only seven minutes from downtown, handles nearly 100 flights per day and offers easy access to the Kentucky Exposition Center.
Seasonal Savings
$25
2024 - May 31
- Education Sessions - $99
- Technician Training - $45
- HNA Demo Upgrade - $85
- Non-exhibit vendor - $450
Early Bird Pricing
$30
June 1 - September 4
- Education Sessions - $99
- Technician Training - $45
- HNA Demo Upgrade - $85
- Non-exhibit vendor - $450
Pre-Registration
$60
September 5 - October 19
- Education Workshop - $99
- Technician Training - $45
- HNA Demo Upgrade - $85
- Non-exhibit vendor - $450
Registration
$120
October 20 - 24
- Education Workshop - $99
- Technician Training - $45
- HNA Demo Upgrade - $85
- Non-exhibit vendor - $450
The earlier you register - the more you save! Every registration includes three days of trade show admission, the Welcome Reception at Churchill Downs, our Arena Concert, and free parking at the Kentucky Exposition Center. Join us for our 100+ event and education sessions to grow your team. Admission to Equip Exposition's show floor and outdoor demonstration area is open to adults and children ages 12 and up. Must be 16 or older with a valid driver's license to demo.
Have Questions? See Answers.
Equip Schedule | October 21-24, 2025
TUESDAY
Welcome Reception
6:30 p.m. – 9 p.m.
Churchill Downs
*No Trade Show
Visit the exhibit hall starting Wednesday.
WEDNESDAY
Mulligan's 5k Fun Run & Walk
6:30 a.m. – 8 a.m.
Dealer & Media Preview
9 a.m. - 12 p.m.
West Wing Early Opening
9 a.m. – 12 p.m.
Opening Keynote
11:00 a.m.
Indoor Trade Show
Dealer & Media Preview:
9 a.m. – 12 p.m.
All Attendees:
12 p.m. – 5 p.m.
Outdoor Demo
12 p.m. – 5 p.m.
THURSDAY
The Morning Show at Expo
8 a.m. – 9:30 p.m
Indoor Trade Show
9 a.m. – 5 p.m
Outdoor Demo
9 a.m. – 5 p.m.
Mulligan's Mutt Madness
11:30 a.m. – 2:00 p.m.
ENERGIZE
2 p.m. – 3 p.m
Women's Leadership Reception
5 p.m. – 6 p.m.
Equip Concert
7 p.m.
FRIDAY
Indoor Trade Show
9 a.m. – 2 p.m.
Outdoor Demo
9 a.m. – 1 p.m.